Services
Knowing what not to make.
When execution is cheap, judgment is the edge. I’m a numerate creative strategist — fifteen years turning insight into ads that move a number. Start with an audit; scale on proof. Four ways in.
01 · Start here
Creative Strategy Audit
The fastest way in. A fixed-scope teardown of your ad account, your competitors and your customer reviews, ending in a one-page verdict: what’s working, what to kill, and the angles worth testing next. Judgment, not another dashboard.
02
Creative Strategy & Direction
The thinking before the asset: customer research, personas, messaging territories and the angles worth testing — built on data, not hunches, then turned into briefs your team can actually run with.
03
Creative Testing Frameworks
An iterative-learning framework that shows which angle, idea and format is winning, so you scale spend on proof, not opinion. The same discipline that took one account from 5 to 40 ads a month.
04
Creative Direction & Production
Concept to final cut. I connect you with the right illustrators, designers and filmmakers and project-manage delivery across video, social and OOH.
Got a number that needs moving?
Chris Hallam 